WSJ Custom Studios
Birdwatch Workshops: WSJ Custom Studios
The Charles hosted the team from WSJ Custom Studios back in July. With brand sponsored content becoming an increasingly unique way for publishers to engage audiences while staying true to their core editorial DNA - WSJCS and The Charles partnered to create an afternoon 'Lunch and Learn'. The interactive presentation featured some of the best 'native' case studies on the market, in addition to strategies for Ad Sales teams that could help them better sell to the client.